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1.
What s In A Brand? Building Brand Equity Through Advertising / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c1998
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 JOW.

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2.
Behind powerful brands : from strategy to campaign / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000
Other title:
  • Powerful brands
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 JOB.

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