Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Tata McGraw-Hill, c2007.Edition: 6th edDescription: Various pagings p. : ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Seminar Library, Deprment. of Business Administration General Stacks	659.1 BEA (Browse shelf(Opens below))	1	Available		0055487

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

Includes bibliographical references (p. 725-743) and indexes.

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