Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research.
Material type: TextPublication details: Los Angeles, [Calif.] ; London : SAGE, 2011.Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. HawsDescription: 1 online resource (xiv, 601 p.)ISBN:- 9781412996761 (ebook) :
- 658.83 23
- HF5415.3 .B323 2011
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Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.
Includes bibliographical references and index.
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