Welcome to Central Library, SUST
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research.

Contributor(s): Material type: TextTextPublication details: Los Angeles, [Calif.] ; London : SAGE, 2011.Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. HawsDescription: 1 online resource (xiv, 601 p.)ISBN:
  • 9781412996761 (ebook) :
Subject(s): DDC classification:
  • 658.83 23
LOC classification:
  • HF5415.3 .B323 2011
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.