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The marketing of the president [electronic resource] : political marketing as campaign strategy / Bruce I. Newman.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c1994.Description: 1 online resource (xvii, 163 p.)ISBN:
  • 9781483326702 (ebook) :
Subject(s): DDC classification:
  • 324.70973 23
LOC classification:
  • JK528 .N48 1994
Online resources:
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