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1.
Ethics in public relations : a guide to best practice / Patricia J. Parsons. by
  • Parsons, Patricia (Patricia Houlihan)
  • Institute of Public Relations (Great Britain)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Central Library, SUST (1)Call number: 174.96592 PAE.

2.
Strategic issues management [electronic resource] : organizations and public policy challenges / Robert L. Heath, Michael J. Palenchar. by
  • Heath, Robert L. (Robert Lawrence), 1941-
  • Palenchar, Michael J
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, c2009
Online access:
Availability: No items available.

3.
The handbook of public affairs [electronic resource] / edited by Phil Harris and Craig S. Fleisher. by
  • Harris, Phil, 1952-
  • Fleisher, Craig S
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2005
Online access:
Availability: No items available.

4.
Networks in marketing [electronic resource] / Dawn Iacobucci, editor. by
  • Iacobucci, Dawn
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, c1996
Online access:
Availability: No items available.

5.
Marketing communications industry [electronic resource] : entrepreneurial case studies / Gautam Raj Jain and Raunica Ahluwalia. by
  • Jain, Gautam Raj
  • Ahluwalia, Raunica, 1981-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles ; London : Response, 2008
Online access:
Availability: No items available.

6.
Social marketing to protect the environment [electronic resource] : what works / Doug McKenzie-Mohr ... [et al.]. by
  • McKenzie-Mohr, Doug, 1959-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, c2012
Online access:
Availability: No items available.

7.
Best practices for transportation agency use of social media / edited by Susan Bregman, Kari Edison Watkins, PhD. by
  • Bregman, Susan [editor.]
  • Watkins, Kari Edison [editor.]
Material type: Text Text; Literary form: Not fiction
Online access:
Availability: No items available.

8.
Cities for sale [electronic resource] : municipalities as public relations and marketing firms / Staci M. Zavattaro. by
  • Zavattaro, Staci M, 1983-
  • Project Muse
Material type: Text Text; Literary form: Not fiction
Publication details: Albany : State University of New York Press, c2013. 2015)
Online access:
Availability: No items available.

9.
Advertising at war [electronic resource] : business, consumers, and government in the 1940s / Inger L. Stole. by
  • Stole, Inger L
  • Project Muse
Series: The history of communication | UPCC book collections on Project MUSE
Material type: Text Text; Literary form: Not fiction
Publication details: Urbana : University of Illinois Press, c2012. 2015)
Online access:
Availability: No items available.

10.
When Politicians Attack : Party Cohesion in the Media / Tim Groeling. by
  • Groeling, Tim [author.]
Series: Communication, Society and Politics | Communication, Society and Politics
Material type: Text Text; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2010
Availability: No items available.

11.
Soundbitten [electronic resource] : the perils of media-centered political activism / Sarah Sobieraj. by
  • Sobieraj, Sarah
  • Project Muse
Series: UPCC book collections on Project MUSE
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : New York University Press, c2011. 2015)
Online access:
Availability: No items available.

12.
A presidency upstaged [electronic resource] : the public leadership of George H.W. Bush / Lori Cox Han. by
  • Han, Lori Cox
  • Project Muse
Series: Joseph V. Hughes Jr. and Holly O. Hughes series on the presidency and leadership | UPCC book collections on Project MUSE
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: College Station : Texas A&M University Press, c2011. 2015)
Online access:
Availability: No items available.

13.
Handbook of Social Media Management [electronic resource] : Value Chain and Business Models in Changing Media Markets / edited by Mike Friedrichsen, Wolfgang Mühl-Benninghaus. by
  • Friedrichsen, Mike [editor.]
  • Mühl-Benninghaus, Wolfgang [editor.]
  • SpringerLink (Online service)
Series: Media Business and Innovation
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

14.
Freundeskreise und Fördervereine : Best Practice in Öffentlichen Bibliotheken / edited by Petra Hauke. by
  • Hauke, Petra [editor.]
Series: Praxiswissen | Praxiswissen
Material type: Text Text
Publication details: Berlin/Boston : De Gruyter Saur, [2015]; ©2015
Availability: No items available.

15.
Besucher zu Stammgästen machen! : Neue und kreative Wege zur Besucherbindung / edited by Bernd Günter, Hartmut John. by
  • Günter, Bernd [editor.]
  • John, Hartmut [editor.]
Series: Schriften zum Kultur- und Museumsmanagement | Schriften zum Kultur- und Museumsmanagement
Edition: 1. Aufl.
Material type: Text Text
Publication details: Bielefeld : transcript Verlag, [2000]; ©2000
Availability: No items available.

16.
Management, marketing and promotion of library services based on statistics, analyses and evaluation Elektronische Ressource [International Federation of Library Associations and Institutions]. Ed. by Trine Kolderup Flaten. [In connection with the World Library and Information Congress in Oslo, Norway, from 14th - 18th of August 2005, IGLA's Management & Marketing Section arranged a Satellite Meeting in Bergen city, Norway, from Tuesday 9th to Thursday 11th of August] by
  • Kolderup Flaten, Trine
  • International Federation of Library Associations and Institutions Section on Management and Marketing
  • World Library and Information Congress 2005 Oslo
  • Satellite meeting. IFLA's Management and Marketing Sektion (2005.08.09-11 Bergen)
  • World Library and Information Congress (2005.08.14-18 Oslo)
Series: IFLA publications ; 120/121
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berlin [u.a.] de Gruyter Saur 2006
Availability: No items available.

17.
Pressekriege Elektronische Ressource Öffentlichkeit und Diplomatie in den deutsch-britischen Beziehungen (1896-1912) by
  • Geppert, Dominik
Series: Neuzeit 10-2012
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: München Oldenbourg 2007
Dissertation note: Habilitationsschrift--Freie Universität Berlin, 2005
Availability: No items available.

18.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. by
  • Scott, David Meerman
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : Wiley, c2013
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.872 SCN.

19.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. by
  • Scott, David Meerman
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : Wiley, c2013
Availability: Not available: Central Library, SUST: In transit (2).

20.
Power performance : multimedia storytelling for journalism and public relations / Tony Silvia and Terry Anzur. by
  • Silvia, Tony
  • Anzur, Terry
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Malden, MA : Wiley-Blackwell, 2011
Availability: No items available.

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