Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138655805
- 1138655805
- 9781138655805 (pbk.)
- 352.748 23 PAM
- JF1525.P8 P37 2017
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Central Library, SUST General Stacks | 352.748 PAM (Browse shelf(Opens below)) | 1 | Available | 0073464 |
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Revised edition of the authors' Marketing management and communications in the public sector, 2012.
Includes bibliographical references and index.
Public management and marketing -- Marketing and public marketing -- Basic marketing concepts -- Marketing information research -- Marketing strategy -- Marketing instruments -- Public communications � an introduction -- Communications models and strategies -- Communications instruments -- Communication control -- Crisis communication -- Appendix: A case study -- Index.
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