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21.
The handbook of marketing research [electronic resource] : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
  • Grover, Rajiv, 1953-
  • Vriens, Marco
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2006
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22.
Brand management [electronic resource] / edited by Francesca Dall'Olmo Riley. by
  • Dall'Olmo Riley, Francesca
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2010
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23.
Enchanting a disenchanted world [electronic resource] : continuity and change in the cathedrals of consumption / George Ritzer. by
  • Ritzer, George
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : Pine Forge, 2010
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24.
New marketing strategies [electronic resource] : evolving flexible processes to fit market circumstances / Ian Chaston. by
  • Chaston, Ian
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1999
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25.
Handbook of marketing [electronic resource] / edited by Barton Weitz and Robin Wensley. by
  • Weitz, Barton A
  • Wensley, Robin, 1944-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2002
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26.
Political marketing [electronic resource] / edited by Paul R. Baines. by
  • Baines, Paul, 1973-
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] : SAGE, 2011
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27.
Social marketing in the 21st century [electronic resource] / Alan R. Andreasen. by
  • Andreasen, Alan R, 1934-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
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28.
Marketing research [electronic resource] : a practical approach / Bonita Kolb. by
  • Kolb, Bonita M
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2008
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29.
The SAGE handbook of social marketing [electronic resource] / edited by Gerard Hastings, Kathryn Angus and Carol Bryant. by
  • Hastings, Gerard (Professor)
  • Angus, Kathryn
  • Bryant, Carol A
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, 2011
Other title:
  • Social marketing
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30.
Cases in marketing [electronic resource] / edited by Hanne Hartvig-Larsen. by
  • Larsen, Hanne Hartvig, 1945-
Series: European management series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
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31.
Marketing strategy [electronic resource] / edited by John Cadogan. by
  • Cadogan, John W. (John William), 1968-
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2009
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32.
Handbook of relationship marketing [electronic resource] / Jagdish N. Sheth, Atul Parvatiyar, editors. by
  • Sheth, Jagdish N
  • Parvatiyar, Atul
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, [Calif.] ; London : SAGE, c2000
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33.
Relationship marketing [electronic resource] : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, A. (Anthony)
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles [Calif.] ; London : SAGE, 2010
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34.
New product and services development [electronic resource] / edited by Hubert Gatignon. by
  • Gatignon, Hubert
Series: SAGE library in business and management
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] : SAGE, 2011
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35.
Using market knowledge [electronic resource] / Rohit Deshpand�e, editor. by
  • Deshpande, Rohit
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, c2001
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36.
The SAGE handbook of international marketing [electronic resource] / edited by Masaaki Kotabe and Kristiaan Helsen. by
  • Kotabe, Masaaki
  • Helsen, Kristiaan
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2009
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37.
Key concepts in marketing [electronic resource] / Jim Blythe. by
  • Blythe, Jim
Series: SAGE key concepts
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, Calif. ; London : SAGE, 2009
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38.
The mass marketing of politics [electronic resource] : democracy in an age of manufactured images / Bruce I. Newman. by
  • Newman, Bruce I
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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39.
Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich. by
  • Weinreich, Nedra Kline
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, c2011
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40.
Sales forecasting management [electronic resource] : a demand management approach / John T. Mentzer, Mark A. Moon. by
  • Mentzer, John T
  • Moon, Mark A, 1955-
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2005
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