Your ad here [electronic resource] : the cool sell of guerrilla marketing / Michael Serazio.
Material type: TextSeries: Postmillenial popPublication details: New York : New York University Press, [2013] 2015)Description: 1 online resource (x, 227 pages )ISBN:- 9780814764947
- 0814745474
- 658.8 23
- HF5415 .S373 2013
Includes bibliographical references (pages 203-215) and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
Description based on print version record.
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