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121.
Sales forecasting management [electronic resource] : a demand management approach / John T. Mentzer, Mark A. Moon. by
  • Mentzer, John T
  • Moon, Mark A, 1955-
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2005
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122.
Leading edge marketing research [electronic resource] : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince. by
  • Kaden, Robert J
  • Linda, Gerald
  • Prince, Melvin
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, 2012
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123.
Networks in marketing [electronic resource] / Dawn Iacobucci, editor. by
  • Iacobucci, Dawn
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, c1996
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124.
Rethinking marketing [electronic resource] / edited by Douglas Brownlie ... [et al.]. by
  • Brownlie, Douglas T
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1999
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125.
Service marketing [electronic resource] / edited by Steve Baron. by
  • Baron, Steve (J. Steve)
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] : SAGE, 2010
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126.
European business and marketing [electronic resource] / edited by Phil Harris and Frank McDonald. by
  • Harris, Phil, 1952-
  • McDonald, Frank, 1951-
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
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127.
Marketing theory [electronic resource] : a student text / edited by Michael J. Baker & Michael Saren. by
  • Baker, Michael John
  • Saren, Michael
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles : SAGE, 2010
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128.
Nonprofit marketing [electronic resource] : marketing management for charitable and nongovernmental organizations / Walter Wymer, Jr., Patricia Knowles, Roger Gomes. by
  • Wymer, Walter W
  • Knowles, Patricia A
  • Gomes, Roger
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
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129.
Marketing [electronic resource] : a critical introduction / Chris Hackley. by
  • Hackley, Christopher E
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles ; London : SAGE, 2009
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130.
The Disneyization of society [electronic resource] / Alan Bryman. by
  • Bryman, Alan
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
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131.
Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. by
  • Drozdenko, Ronald G
  • Drake, Perry D
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2002
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132.
Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research. by
  • Bearden, William O, 1945-
  • Netemeyer, Richard G, 1956-
  • Haws, Kelly L
  • Bearden, William O, 1945-. Handbook of marketing scales
Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011
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133.
Business-to-business marketing [electronic resource] / edited by Nick Ellis, Mark Tadajewski and Andrew Pressey. by
  • Ellis, Nick, 1960-
  • Tadajewski, Mark
  • Pressey, Andrew
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles [Calif.] ; London : SAGE, c2011
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134.
Macromarketing - a global focus [electronic resource] : marketing systems, societal development, equity & poverty / edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. by
  • Shapiro, Stanley J
  • Tadajewski, Mark
  • Shultz, Clifford J
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2009
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135.
Relationship marketing [electronic resource] : theory and practice / edited by Francis Buttle. by
  • Buttle, Francis
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Paul Chapman, 1996
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136.
Social marketing casebook [electronic resource] / Jeff French, Rowena Merritt and Lucy Reynolds. by
  • French, Jeff
  • Merritt, Rowena
  • Reynolds, Lucy
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011
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137.
Marketing [electronic resource] : the retro revolution / Stephen Brown. by
  • Brown, Stephen, 1955 March 23-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, c2001
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138.
A very short, fairly interesting and reasonably cheap book about studying marketing [electronic resource] / Jim Blythe. by
  • Blythe, Jim
Series: Very short introductions
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
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139.
Developing a market orientation [electronic resource] / Rohit Deshpand�e, editor. by
  • Deshpande, Rohit
  • Marketing Science Institute
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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140.
The ethical consumer [electronic resource] / [edited by] Rob Harrison, Terry Newholm, Deirdre Shaw. by
  • Harrison, Rob
  • Newholm, Terry
  • Shaw, Deirdre (Deirdre Sheila)
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2005
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