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Marketing research / David j. Luck, Ronald S. Rubin by
- Luck, David J
- Rubin, Ronald S
Edition: 7th ed.
Material type:  Computer file; Format:
electronic
Publication details: New Delhi : Prentice-Hall, c1987
Availability: Items available for loan: Central Library, SUST (6)Call number: 658.83 LUM, ...
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State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka. by
- Blankenship, Albert Breneman, 1914-
- Breen, George Edward, 1911-
- Dutka, Alan F
Edition: 2nd ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1998
Availability: Items available for loan: Central Library, SUST (3)Call number: 658.83 BLS, ...
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Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research. by
- Bearden, William O, 1945-
- Netemeyer, Richard G, 1956-
- Haws, Kelly L
- Bearden, William O, 1945-. Handbook of marketing scales
Edition: 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2011
Availability: No items available.
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