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1.
The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer. by
  • Hill, Sam, 1953-
  • Lederer, Chris, 1965-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2001
Availability: Items available for loan: Central Library, SUST (2)Call number: 658.827 HII, ...

2.
Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin. by
  • Sarin, Sharad
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Delhi ; London : SAGE, 2010
Online access:
Availability: No items available.

3.
Advertising and promotion [electronic resource] : communicating brands / Chris Hackley. by
  • Hackley, Christopher E
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2005
Online access:
Availability: No items available.

4.
Brand management [electronic resource] / edited by Francesca Dall'Olmo Riley. by
  • Dall'Olmo Riley, Francesca
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2010
Online access:
Availability: No items available.

5.
How to use advertising to build strong brands [electronic resource] / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
Online access:
Availability: No items available.

6.
Authentic TM [electronic resource] : politics and ambivalence in a brand culture / Sarah Banet-Weiser. by
  • Banet-Weiser, Sarah, 1966-
  • Project Muse
Series: Critical cultural communication | UPCC book collections on Project MUSE
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : New York University Press, 2012. 2015)
Online access:
Availability: No items available.

7.
Brand Society : How Brands Transform Management and Lifestyle / Martin Kornberger. by
  • Kornberger, Martin [author.]
Material type: Text Text; Literary form: Not fiction
Publisher: Cambridge : Cambridge University Press, 2010
Availability: No items available.

8.
Behind powerful brands : from strategy to campaign / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000
Other title:
  • Powerful brands
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 JOB.

9.
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by
  • Van Gelder, Sicco, 1964-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 GEG.

10.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, by
  • Keller, Kevin Lane
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Prentice-Hall. c2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 KES.

11.
FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. by
  • Parameswaran, M. G
  • FCB-Ulka Advertising (Mumbai, India)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Other title:
  • Brand building advertising
Availability: Items available for loan: Central Library, SUST (1)Call number: 659.10954 PAF.

12.
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. by
  • Calloway, Joe
Edition: 2nd ed., rev. and updated.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, ©2009
Availability: No items available.

13.
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by
  • Perrey, Jesko
  • Spillecke, Dennis
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2012
Availability: No items available.

14.
Origination : the geographies of brands and branding / Andy Pike. by
  • Pike, Andy, 1968- [author.]
Series: RGS-IBG book series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015
Availability: No items available.

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