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1.
Retail Marketing and Branding : a Definitive Guide to Maximizing ROI. by
  • Perrey, Jesko
  • Spillecke, Dennis
Edition: 2nd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken : Wiley, 2012
Availability: No items available.

2.
Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann. by
  • Pennemann, Karin [author.]
  • SpringerLink (Online service)
Series: Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

3.
Luxury Marketing [electronic resource] : A Challenge for Theory and Practice / edited by Klaus-Peter Wiedmann, Nadine Hennigs. by
  • Wiedmann, Klaus-Peter [editor.]
  • Hennigs, Nadine [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013
Availability: No items available.

4.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, by
  • Keller, Kevin Lane
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Prentice-Hall. c2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 KES.

5.
Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin. by
  • Sarin, Sharad
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Delhi ; London : SAGE, 2010
Online access:
Availability: No items available.

6.
International Employer Brand Management [electronic resource] : A Multilevel Analysis and Segmentation of Students' Preferences / by Lena Christiaans. by
  • Christiaans, Lena [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

7.
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by
  • Van Gelder, Sicco, 1964-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 GEG.

8.
Brand management [electronic resource] / edited by Francesca Dall'Olmo Riley. by
  • Dall'Olmo Riley, Francesca
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2010
Online access:
Availability: No items available.

9.
Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Krüger, Andreas Stumpf. by
  • Krüger, Ralph [author.]
  • Stumpf, Andreas [author.]
  • SpringerLink (Online service)
Series: Management for Professionals
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

10.
Internext [electronic resource] : revista eletr�onica de neg�ocios internacionais da ESPM. by
  • Escola Superior de Propaganda e Marketing. Programa de Mestrado em Gest�ao Internacional [issuing body.]
Source: Academic Search Premier
Material type: Continuing resource Continuing resource; Format: available online remote; Type of continuing resource: periodical
Publisher: S�ao Paulo, SP : Programa de Mestrado em Gest�ao Internacional da ESPM, Escola Superior de Propaganda e Marketing, [2006]-
Other title:
  • Revista eletr�onica de neg�ocios internacionais da ESPM
  • Neg�ocios internacionais
  • Review of international business
  • Electronic journal of international business
  • Internext: Revista Electr�onica de Neg�ocios Internacionais da ESPM
Availability: No items available.

11.
Vertical Price Coordination and Brand Care [electronic resource] : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / by Dieter Ahlert, Benjamin Schefer. by
  • Ahlert, Dieter [author.]
  • Schefer, Benjamin [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

12.
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing [electronic resource] / by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni. by
  • Vecchiato, Giovanni [author.]
  • Cherubino, Patrizia [author.]
  • Trettel, Arianna [author.]
  • Babiloni, Fabio [author.]
  • SpringerLink (Online service)
Series: Biosystems & Biorobotics ; 3
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

13.
Hurdle Race Marketing [electronic resource] : The Enlightenment - The Disillusionment - The Breakthrough / by Klaus Backhaus. by
  • Backhaus, Klaus [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

14.
The marketing of the president [electronic resource] : political marketing as campaign strategy / Bruce I. Newman. by
  • Newman, Bruce I
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. : SAGE, c1994
Online access:
Availability: No items available.

15.
Relationship marketing [electronic resource] / edited by John Egan and Michael J. Harker. by
  • Egan, John, 1952-
  • Harker, Michael
Series: SAGE library in business and management
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2005
Online access:
Availability: No items available.

16.
The cycle [electronic resource] : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan. by
  • Kaiser, Michael M
  • Egan, Brett E
  • Project Muse
Material type: Text Text; Literary form: Not fiction
Publication details: Waltham, Massachusetts : Brandeis University Press, [2013] 2015)
Online access:
Availability: No items available.

17.
Quality Management in Reverse Logistics [electronic resource] : A Broad Look on Quality Issues and Their Interaction with Closed-Loop Supply Chains / edited by Yiannis Nikolaidis. by
  • Nikolaidis, Yiannis [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: London : Springer London : Imprint: Springer, 2013
Availability: No items available.

18.
An integrated approach to environmental management / edited by Dibyendu Sarkar, Rupali Datta, Avinandan Mukherjee, Robyn Hannigan. by
  • Sarkar, Dibyendu [editor.]
  • Datta, Rupali [editor.]
  • Mukherjee, Avinandan [editor.]
  • Hannigan, Robyn [editor.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Central Library, SUST (1)Call number: 333.7 INT.

19.
Mountain resorts / by Mandy Li (Editor) by
  • Li, Mandy
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2022
Availability: Items available for loan: Seminar Library, Department of Architecture (1)Call number: 647.94068 MOU.

20.
Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson. by
  • Woodburn, Diana
  • Wilson, Kevin, 1947-
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher number:
  • EB00063785 Recorded Books
Publisher: Chichester, West Sussex : Wiley, 2014
Availability: No items available.

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