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	1.	What s In A Brand? Building Brand Equity Through Advertising / John Philip Jones. by Jones, John Philip Material type: Text; Format: print Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c1998 Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 JOW. Place hold Add to cart (remove)
	2.	How to use advertising to build strong brands [electronic resource] / edited by John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	3.	The advertising business [electronic resource] : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	4.	Advertising organizations and publications [electronic resource] : a resource guide / edited by John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c2000 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	5.	How advertising works [electronic resource] : the role of research / edited by John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c1998 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	6.	The ultimate secrets of advertising [electronic resource] / John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: London : SAGE, c2001 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	7.	Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	8.	International advertising [electronic resource] : realities and myths / edited by John Philip Jones. by Jones, John Philip Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Thousand Oaks, Calif. ; London : SAGE, c2000 Online access: Read Online / DOWNLOAD Availability: No items available. Add to cart (remove)
	9.	Behind powerful brands : from strategy to campaign / John Philip Jones. by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; New York : Tata McGraw-Hill Pub. Co., c2000 Other title: Powerful brands Availability: Items available for loan: Central Library, SUST (1)Call number: 659.1 JOB. Place hold Add to cart (remove)