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1.
Advertising management / C L Tyagi; Arun Kumar by
  • Tyagi, C L
  • Kumar, Arun
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Atlantic 2004
Availability: Items available for loan: Central Library, SUST (5)Call number: 659.1 TYA, ...

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2.
Understanding sponsored search : core elements of keyword advertising / Jim Jansen. by
  • Jansen, Bernard J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge ; New York : Cambridge University Press, c2011
Online access:
Availability: Items available for reference: Central Library, SUST: Not For Loan (1)Call number: 659.144 JAU.

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3.
The sociology of consumption [electronic resource] : an introduction / Peter Corrigan. by
  • Corrigan, Peter, 1955-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
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Availability: No items available.

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4.
Advertising [electronic resource] / edited by Chris Hackley. by
  • Hackley, Christopher E
Series: SAGE library in marketing
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2010
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Availability: No items available.

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5.
Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook. by
  • Levy, Sidney J, 1921-
  • Rook, Dennis W
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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Availability: No items available.

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6.
Advertising [electronic resource] : a cultural economy / Liz McFall. by
  • McFall, Elizabeth Rose
Series: Culture, representation and identities
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2004
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Availability: No items available.

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7.
Advertising in modern and postmodern times [electronic resource] / Pamela Odih. by
  • Odih, Pamela
Series: Theory, culture & society
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, 2007
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Availability: No items available.

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8.
Advertising cultures [electronic resource] : gender, commerce, creativity / Sean Nixon. by
  • Nixon, Sean, 1966-
Series: Culture, representation and identities
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, c2003
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Availability: No items available.

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9.
Advertising to children [electronic resource] : concepts and controversies / M. Carole Macklin, Les Carlson, editors. by
  • Macklin, M. Carole
  • Carlson, Les
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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Availability: No items available.

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10.
Advertising and promotion [electronic resource] : communicating brands / Chris Hackley. by
  • Hackley, Christopher E
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2005
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Availability: No items available.

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11.
The SAGE handbook of advertising [electronic resource] / edited by Gerard J. Tellis, Tim Ambler. by
  • Tellis, Gerard J, 1950-
  • Ambler, Tim
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles, [Calif.] ; London : SAGE, 2007
Other title:
  • Advertising
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Availability: No items available.

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12.
How to use advertising to build strong brands [electronic resource] / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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Availability: No items available.

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13.
The advertising business [electronic resource] : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1999
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14.
Effective advertising [electronic resource] : understanding when, how, and why advertising works / Gerard J. Tellis. by
  • Tellis, Gerard J, 1950-
Series: Marketing for a new century
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004
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Availability: No items available.

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15.
Advertising organizations and publications [electronic resource] : a resource guide / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2000
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Availability: No items available.

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16.
How advertising works [electronic resource] : the role of research / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c1998
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Availability: No items available.

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17.
The ultimate secrets of advertising [electronic resource] / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, c2001
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Availability: No items available.

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18.
Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004
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19.
Marketing communications industry [electronic resource] : entrepreneurial case studies / Gautam Raj Jain and Raunica Ahluwalia. by
  • Jain, Gautam Raj
  • Ahluwalia, Raunica, 1981-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Los Angeles ; London : Response, 2008
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Availability: No items available.

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20.
International advertising [electronic resource] : realities and myths / edited by John Philip Jones. by
  • Jones, John Philip
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2000
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